Infographics

VISIBILITY

Researchers Barbara M. Miller and Brooke Barnett say the following about infographics: “Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts.”

Infographics work because they turn complex data into a compelling story that is easy to digest for a variety of audiences.

REACH

According to research from Hubspot , people share infographics three times more than any other type of content, and publishers that feature visual content grow traffic 12 times faster than those who don’t.

Infographics can be shared multiple times through email, company blogs, websites, and social media platforms, which can get your message out without the substantial cost of ad buys.  

Additionally, studies have shown that visual images help make people 17% more likely to be convinced by information. If you are the person providing those images, it can establish your brand as as a key thought leader in your industry.